Constant Creation: Consumers desire for a new point-of-view
TODAY! Consumers desire to create conversation. They desire an insiders view. We want to see our favorite, products, people, and services in a new way.
The latest Hot Shit List trend of “Constant Creation” be driven by the hyper production of emerging technology. Technology now allows culture to get more creative and express a different perceptive via multiple outlets.
Trends such a 3-D movies and TV, Kinect, Wii and augmented reality are bridging the gap between consumers and producers; and allowing the consumer to become the producer. Emerging Technologies will allow brands to gain a new insight and instant feed back.
With the increase in photography
, and use of flip cams, go pro cams
consumers are given a new point of view never seen before.
Culture aspirers to create conversation and chatter. We want instant gratification and want to share OUR
point of view.