A day in the life of, Rachel Ryle
What do you do?
Rachel Ryle @witytwit is the Co-founder and lead designer at Tweety Got back (@tweetygotback) and in charge of digital and virtual goods at Threadless(@threadless). Tweety got back (http://tweetygotback.com/) offers free themes and background for your twitter page. Threadless is a t-shirt company that prints t-shirt designs created and chosen by its community. Based out of Chicago Threadless strives to help promote artists.
On top of creating and crafting eye-catching designs for tweet got back she is also in charge of business development for the site. Simply asking herself “Who should I contact this week?” For example, Tweety Got Back recently partnered with NASA to create out of this world space themes for users. She’s constantly jumping fences and finding unique connections by helping bring value to new contacts. Approaching each new venture with the attitude of ‘How can I help promote you and reach out to a new community in a fresh way?’
The digital and virtual worlds of gaming are growing rapidly. At Threadless Ryle help develop business in gaming, always asking herself “How can Threadless grow into the virtual world?” Digital can be considered things such as tumblr, twitter, and digital art work. Where as things like gaming, Farmville, and xbox can be considered virtual. In the world of gaming users now have the option to customize their avatars and characters with Threadless gear.
Ryle help Threadless better understand the gaming market in order to help raise market awareness. There is a lot of value in the virtual world. Offering great significance and opportunity for the company to raise product awareness, which is invaluable, and may not always be a direct translation into cash value. Today, gamers very proud of what their characters are wearing, this first became evident in the game Rock Band. Threadless treasures the intangible awareness and strong community that is has worked hard to build.
Why did you start working at Threadless?
Through networking, Tweety Got Back connected and held a partnership with Threadless, offering Threadless artistic themes on the site The company itself engages consumers into their community, by supporting and rallying members. Rachel notes the companies’ efforts to develop and built deep connections and interactions with fans and consumers. She said, “Threadless is a very unique community where they include their costumers.
A “Threadless spotting” is whenever we recognize a Threadless design on the street. We approach that person as apart of the community and give them a gift card, we simply consider it an investment.” She is very enthusiastic to be apart of the community.
It’s safe to say that Tweety Got Back has also created an impact on it’s own. With countless paid partnerships, valuable and unique advertising aimed toward specific company’s base. They site has also grew organically to 32,000 twitter followers over the last year and a half. Rachel Ryle created Tweety Got Back as a hobby that turned into a business, and now realizing the potential of the site.
What’s in the future for you?
She desires success for both companies. Excited to see Threadless grow and anxious to see the relationships build as her hard work develops into live interactions. It’s easy to see she is still jazzed about Tweety Got Back and the business she has created. She truly treats it as hobby enjoying the creative freedom. “We want to take Tweety got back to the next level,” she says. By engage more and more with new consumers and finding interesting pockets of people. “I am excited for the future and to grow in a creative way. For example Tweety has paired with a cutting edge design firm in NY (fueled.com) We are working on building a strategic partnership to deliver brands to consumers in a artistic way” say Ryle.
What does a typical day look like you for?
-at Threadless by 9 am
-morning check in (email, check up on twitter, meetings etc)
-lunch- check in on leads, read up on projects
-mid afternoon- send out a few tweets, respond to users, action!
-leave office at 5
-structure at Threadless is very self created and free.
-after work is followed by bike ride around various boulder locations utilizing this time to brainstorm and get creative juices flowing.
-after bike ride- ideas flow, work on blog posts and theme creations.
-wake up early on these days
-always eager and excited for creation days
-rush to coffee shop and there is a creative burst
-create themes/engage with community
-seek users opinions and views
- “If I’m in the zone often these turn into power days that don’t end until 3 am”
For Chelsea Handler fans we are hoping to develop themes for the sharpest tongue in late night. Rachel Ryle was also featured in this months Boulder 2140 Newsletter.
So pimp out your twitter page with Tweety Got Back.